Re “Brand ISIS” by Naheed Mustafa:
Naheed Mustafa is correct in that the Islamic State has created a slick social-media propaganda machine that appeals to a certain type of religious fundamentalist. But she’s put the cart before the horse: ideology isn’t the result of the propaganda; it’s the cause of it.
To win the war of ideas, a compelling counter-narrative must focus not on ISIS itself, but rather on its root cause—Islamist ideology.
Note: This appeared as a letter to the editor in The Walrus.