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Re “Brand ISIS” by Naheed Mustafa:

Naheed Mustafa is correct in that the Islamic State has created a slick social-media propaganda machine that appeals to a certain type of religious fundamentalist. But she’s put the cart before the horse: ideology isn’t the result of the propaganda; it’s the cause of it.

To win the war of ideas, a compelling counter-narrative must focus not on ISIS itself, but rather on its root cause—Islamist ideology.

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Note: This appeared as a letter to the editor in The Walrus.

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