A public furor has erupted across the EU as supermarkets across Britain, France and Sweden began pulling millions of beef products from their shelves after tests showed some contained up to 100 per cent horse meat.

Now, I understand that the legal controversy of this case is largely due to the fact that failures within the supply chain ultimately resulted in products being labelled incorrectly; however, if people are more upset about the ethical implications of having potentially eaten horse, shouldn’t they then rethink the ethics of their choice to eat factory-farmed cows in the first place, or, at the very least, admit to having cognitive dissonance? To these upset people I simply say (both figuratively and literally): Don’t have a cow, man!